Marketing & Growth
It was 9:47 a.m. on a rainy Tuesday in October 2023. I was hunched over a laptop in a cramped coworking space, watching the clock tick as my sales team chased a list of 3,200 accounts that hadn’t moved in weeks. The email cadence we’d
Marketing & Growth
It was a humid Tuesday in May 2024 when I watched a line snake around the corner of my favorite downtown café. The barista was handing out a small, handwritten card that read “Show this Instagram Reel for 10% off.” A few minutes later, a group of tourists - still
Marketing & Growth
Hook "If I could add just one inch of volume for the price of a latte, I’d never look back," I muttered while scrolling through TikTok last summer. The reel that stopped me in my tracks featured Paige DeSorbo, her hair transformed from flat to runway-ready in