Marketing & Growth
From Hacks to Systems: Building a Self‑Running Marketing Automation Engine for SaaS Growth
Hook It was 9 p.m. on a rainy Thursday in 2023 when my inbox pinged with a one-line report: “Activation up 28% - churn down 12%.” I stared at the numbers, then at the tiny line of code that had been running silently in the background for weeks. That